Going to the JA Winter Show in NYC this month!

Did I mention I'm going to NYC at the end of the month to do a huge Jewelry show! JA is one of the big industry shows and they have 3 shows a year. At the end of Feb they'll be having the winter show. This show is normally at the end of Jan but this year it was moved to increase traffic (to close after x-mas at the beginning of Jan). Anyway, 8500 people which represent 4500 stores are expected. OMG...... What was I thinking.....? I couldn’t just introduce my line at a nice small wholesale show. Maybe a few hundred attendees. Get my feet wet, get the lay of the situation, try out my spiel.... Apparently not. Not my style, no time for that. If I'm taking the plunge I'm taking it big, literally the big Apple! Taking my sister Jennifer to help me in my booth. Thank goodness she agreed to come. Moral support from someone I really trust and it doesn’t hurt to have someone beautiful in my booth. SOOO much to do. Marketing, PR, Press Kits (what do I know of such things). The funniest thing was in my "What to put in your press kit". They want pictures of stars wearing my Jewelry... (Hilarious) Does my mother count.... Well, I do have to say the all the hard work is starting to pay off. I'm not loving the 24x7 work but I love the marketing ideas were coming up with and I think I'm doing a really good job of trying to keep with my branding message. Next post: The building of a website and the h--l it’s taken to get there!